Givenchy | Jai Sandhu Studio

A refresh of the luxury maison's online presence and commerce website brought on by the appointment of Matthew Williams as creative director. Addressing the perennial challenges of sizing and fit, we craft a meticulously localised size guide and pare the product pages back to their essentials. The result is defined by a seamless blend of discoverability and elegance — a shopping experience without friction.
Devoid of decoration, the platform brings focus to the collection debut of incoming creative director Matthew Williams. Projecting elegance through restraint, but never fully static – the flagship website builds a rich experience as collections propagate throughout.
Success criteria dictated that the product page should be treated as a second homepage. High resolution photography, video and succinct descriptions come together in a self-assured layout. Maximising the available space creates impact, bringing the quality of each piece to life digitally – while size, colour and checkout remain within reach.
A rarely seen execution of sizing that adapts to where the user is based. On a single product page, users can switch seamlessly between global sizes EU/IT/US/CN. From sizing advice such as ‘fits small, get half a size up’ to a full fit calculator and even storing the user’s own size — a full consideration of sizing delivers the ultimate level of convenience.