Alistair Gibbs | Jai Sandhu Studio

Previously Vice President of brand at Burberry Alistair has made a famed career of stewardship. Bringing clarity to brand identity and speaking with leaders at the highest level, his luxury client roster includes Versace, Antler and Dunhill. Fittingly, his personal website is composed as a guideline document in its own right: the format he authors for others, turned inward. The website brings together thought, craft and execution, with intentional simplicity reflecting many of the ideas that have animated Gibbs’ life work. Seamless transitions, pared-back typography and a hidden screensaver render Alistair’s study and musings.
Drawing inspiration from the screensaver on Alistair’s laptop that features references and words, the same was created for the website as a hidden feature. After a period of inactivity the experience activates, triggering enjoyable daydreams of possibility that often sparks new ideas. While being useful for Alistair it creates a moment of serendipity for website users.
A scroll based burst of images allows the effortless creation of animation through sequenced static images. This animation not usually found in brand guidelines also shows a snapshot into each project without the need to visit each one.
A deceptively subtle page transition moves the user smoothly between overview and detail, traversing between a holistic and detailed view of Alistair’s illustrious career.